myth-busting

Straight Talk: Why 'Buy the Best You Can Afford' Is Bad Advice for a First Watch

Is 'buy the best you can afford' actually good advice for a first luxury watch? We name the three ways it fails first-time buyers, and what to ask instead.
4 May '26

Straight Talk: The Investment Watch Trap — Why Optimising for Resale Ruins the First-Watch Experience

Should resale value drive your first luxury watch purchase? We run the real numbers on Rolex, Omega, and Tudor, and show you what to ask instead.
4 May '26